Colors of Adjara Promoted on Instagram

The Colors of Adjara promo clip is now actively being promoted on Instagram, introducing the region in 30 different graduating colors.

Both the photos and the video show Adjara through the eyes of tourists. New photos are added to the Instagram account daily, which means that if you follow the ColorsofAjara Instagram account, you’ll see the region “in its entire color palette”.

“Using such popular social media platforms is extremely important for promoting our region. With the campaign now on Instagram, we’re aiming at introducing Adjara and attracting tourists to the region,” said Sulkhan Glonti, Chairman of the Adjara Tourism Department.

Apart from Instagram, the active promotion campaign, made by JVT Metro, is also being shown on other media platforms in 16 targeted countries.

“This advertising campaign is special: it’s lively, it’s fun and it expresses the diversity Adjara as a region has,” said Eka Kopalini, Creative Director, JVT Metro. “The promotional photo project shows the colors of Adjara following specific places. We consider this approach to be much more memorizable; the message is transmitted more clearly, and overall, it’s much more effective”.

Nino Gugunishvili