Experto Announces Former CMO for TBC Bank, TeliaSonera & Magticom to Join as Partner

A Tbilisi-based business consultancy which pioneered Market Entry Services in Georgia has announced that Gary W. Koeb has joined the firm as a Senior Managing Partner.

Experto is a professional services consulting firm based out of Georgia with an international network of Allied Partners and Consultants primarily in the CIS, Middle East and Eurasia focused on facilitating business and trade.

“Gary has a long-standing relationship with Georgia, as well as the CIS, Middle East and Eurasia,” said Ludovic Girod, Experto Founder and Managing Director. “His equity participation with Experto is a significant vote of confidence in our Go to Market Strategy and will help significantly broaden our management team’s abilities to bring in new clients, take on new consulting assignments, and diversify the sectors which we operate”.

Gary’s experience in Georgia cuts across two of the very largest and most dynamic sectors: Telecom and Retail Banking. Prior to joining Experto, Gary was the Chief Marketing Officer for TBC Bank, TeliaSonera Eurasia (Geocell), and Magticom. In the US, Gary was a founding principle of a highly successful sales and marketing consulting firm, working with such well-known American companies as, Kodak, Intel, SAS, Sprint, Sun Microsystems, Oracle and others. Gary is the author of ‘Retail Fee Income Strategies’ and the co-author of ‘RevenueStorming’. In the US, he was a frequent speaker on sales and marketing topics and the developer of the highly successful ‘Marketing Alignment Lab’. More than 15,000 sales and marketing professionals have been certified worldwide in the sales and marketing methodologies which he co-authored.

“What really attracted me to join Experto is the fact that the team is committed to providing professional, honest and competent services that are world class, entrepreneurial in nature and results-oriented by design,” Koeb said. “Experto helps unlock regional markets in some of the most challenging places in the world. Our vision to promote Georgia and the Caucasus as a place to do business is highly aspirational and I’m excited to be a part of it”.

“We are very excited to have someone of Gary’s caliber join the leadership team,” said Keti Sidamonidze, Managing Partner at Experto. “We are now uniquely positioned to compete with other firms, including international firms that tend to take a ‘cookie cutter’ approach to opportunities in the region. Gary understands the business realities of Georgia and the near-abroad region. And his thought leadership and management consulting experience is already having a big impact on how we serve clients and the results we can bring them.”

Experto offers a full range of services for mid and large-sized European and American companies seeking to enter the Caucasus, the CIS and Eurasian markets, including Partner Search, Due Diligence and FullService Client Representation. The firm also has marketing research and business consulting capabilities. The firm is the recognized agent of more than 10 international companies, including several multi-billion members of the FTSE Eurofirst 300.

Katie Ruth Davies