Professionals from UK Explore Georgian Wines

A group of journalists interested in Georgian wines and led by British Wine Master Sarah Abbott, visited Georgia to explore Georgian wine and its traditional production process.

During the wine tour, the UK professionals explored wine cellars and winemaking companies in the Kakheti region.

The Georgian National Wine Agency (NWA) reports that prior to the tour, Abbott met the representatives of Georgian wine companies in Tbilisi. The wine master spoke to them about the pricing policy, the labeling of wines and quality issues in terms of promoting Georgian wine development on the market.

Giorgi Samanishvili, Head of the NWA, believes that with consistent and effective collaboration with Georgian wine producers, Georgian wine will gain progressive export tendency.

“This visit is special, as the UK market is prominent for Georgian wine export. Entering this market is a priority for Georgian wine. After the visit, the guests will write about the Georgian wine culture, further promoting Georgian wine awareness growth in the UK,” he added.

The wine tour was organized by the NWA which chose a local marketing company headed by master of wine Sarah Abbott of ‘Swirl Wine Group’.

“We've had a really fantastic and exciting visit,” Abbott said. “We wanted to show our party every aspect of Georgian wine; the development, existing and potential”.

“I also wanted to show the real diversity and breathe the energy of Georgian wine, which I think is one of the most exciting wine origins in the world,” she added.

Thea Morrison