BIA Creates Innovative Media Platform for Business

On September 29, the presentation of the new brand of BIA - Business Follower was held at Hotel Holiday Inn in Tbilisi.

The invited guests received information on the new, innovative platform that allows users to easily monitor information about business companies in various media outlets, filter the information or create their own media space where they will receive interesting information.

The company's representatives will be able to control the news spread on media about their own company, evaluate media outlets, and place them on the platform to disseminate the news in the partner media.

At the presentation, project authors talked about a new media monitoring tool that allows the user to simultaneously control information and simplify content analysis.

Follower's new online platform is designed for marketers, PR specialists, journalists and interested people who want to get familiar with business trends in Georgia.

follower.ge enables customers to get acquainted with information about more than 100 online information agencies about more than 35,000 active companies that are located in the online database.

The web page contains information which is sorted in 40 categories. Each company has a personalized page on follower.ge, where all the information about this company in the media is provided. News about the company will be simultaneously posted on the bia.ge website, on the business profile of the same company.

The Follower website uses modern technologies that are designed to save time, simplify analysis and efficiently use business resources.

BIA – Business Information Agency is the first Georgian company which serves to create and develop business information. For 15 years, BIA established itself as the innovative company of business information. BIA holds the largest and continuously updated online database of active companies operating in Georgia.

By Thea Morrison