Green Consumer Int'l Day Marked at Techno Park, Tbilisi
On the initiative of the Environmental Education and Information Center of the Ministry of Environment and Natural Resources Protection of Georgia, Green Customer International Day was marked at the Innovation and Technology Agency of Georgia (Techno Park) on September 29.
Solomon Pavliashvili, First Deputy Minister of Environment and Natural Resources Protection of Georgia, discussed the importance of the green consumer together with public sector representatives. It was noted that Georgia, a country oriented towards ecological status, needs urgently to create “green demand” and to support “green consumption” if it is to ensure a sustainable healthy environment within the country.
Business sphere representatives attending the event presented their future activities planned in the framework of the Green Consumption Campaign, which is aimed at changing consumer behavior, promoting green products, and obtaining and utilizing transportation which will have a less negative impact on the environment, whilst assisting and promoting “green forms” of production.
The meeting at Techno Park was attended by those supporting the green consumption initiative: Kakhaber Kuchava, Chairman of the Parliamentary Committee for Environment and Natural Resources Protection; Teimuraz Murgulia, Deputy Minister of Education and Science of Georgia; Irma Kavtaradze, Deputy Minister of Economy and Sustainable Development of Georgia; Ia Papiashvili, Director of the Environmental Education and Information Center; Sulkhan Gvalia, E-space Executive Director; and Maiko Tsereteli, Executive Director, OK! Magazine Georgia.
“I remember the Earth Hour initiative launched by the Sheraton Metekhi Palace years ago, its popularity tightly linked with our Georgia Today Group holding,” Tsereteli said. “This is a classic good example of how media should work with the private business sphere, state institutions and with the public. Today, green themes are as relevant in our society as ever, and our group has done a lot towards promoting it, as we will continue to do so in future. The problem has already been identified by those who needed to see it and work in this direction has begun. It’s important that society thinks about such issues. Georgia Today Group will always be there, where green themes are being worked on. More concretely, I would like to introduce a new initiative, which we’re launching in partnership with the Ministry of Environment and Natural Resources Protection of Georgia- a new feature in OK! Georgia Magazine entitled ‘Green Choice’, with which our readers will be regularly introduced to ‘Green Start-ups’. We hope it will serve as a motivation to them, and also interest many others in producing ecologically clean products”.
Nino Gugunishvili