Adjara Tourism Representatives Attend London Tourism Exhibition

The tourist potential of Adjara was presented at WTC London 2017, one of the world's largest tourist exhibitions. The Adjara Tourism Department, along with the National Tourism Administration and tourism companies in the UK, attended the event.

More than 5000 tourism companies and organizations from around the world took part in the London Tourism Exhibition, contributing to establishing business contacts and finding potential partners. Within the scope of the exhibition, representatives from Adjara held meetings with Euronews, BBC, CNN and New York Times, as well as representatives of British tourism, and advertising companies worldwide.

"Tourism is a very lively, fast developing area. Therefore, it is necessary to gain information about the current trends. The London exhibition was attended by 50,000 people. These are the people who have the leading positions in tourism business, are looking for new markets, represent new technologies and create a vision for tourism development issues.  At the meeting, they talked about all the challenges faced by tourism today.

In 2018, Great Britain is an official target destination where we plan to carry out active advertising and marketing campaigns. The United Kingdom is very interesting for us both in economic and cultural aspects. The London exhibition was a great opportunity to establish the necessary contacts, that hope for future cooperation. " Sulkhan Glonti, chairman of Department of Tourism and Resorts of Adjara said.

By Tamzin Whitewood