Natural Georgian Produce Fair to be Held Internationally

Natural Georgian products, united under one brand, are preparing to enter the world market.

Irakli Chavleishvili, Head of the Project, plans to organize an exhibition and fair of natural Georgian produce at the Event Hall in Tbilisi from 10:00 to 18:00 on November 18. 

The event will introduce the Gemovani brand to customers, with around fifty Georgian producers participating in the exhibition, coming from across Georgia and bringing their natural products; bread, milk, meat, fruits and vegetables, grains, and more. 

As Irakli Chavleishvili, founder and organizer of the project says, from 2018, weekly fairs will regularly be held, bringing together the produce under the Gemovani brand. 

“We want to use the local market as much as possible, and most importantly help to restore traditional Georgian production methods and promote natural Georgian produce. The products united under the Gemovani brand are unique, and the outside world should come to know them too; so after setting on the local, Georgian market, the first thing planned is to enter the international one,” Chavleishvili notes. According to him, any farmer producing Georgian produce is free to participate in the project. 

The General Sponsor of the Gemovani exhibition and fair is the Georgian bread brand Mzetamze, while Whizzard Events, Kar.ge and Georgian Wheat Producers Union are the event supporters.

By Nino Gugunishvili