H&M Host Party to Celebrate Tbilisi Launch

Press Release

TBILISI- The excitement over H&M’s arrival in Tbilisi reached fever pitch as nearly 900 VIPs, celebrities, fashion enthusiasts and members of the media gathered for an exclusive shopping party at its 3,000 sqm store at Galleria Tbilisi. 

The night of November 16 will stay remembered not only for exclusive launch but also for spectacular party. 

On arrival guests were greeted by a spectacular light show and walked down the red carpet, before being photographed on the photo wall. The event of year hosted numerous personalities among them were super model Nuka Karalashvili, international actresses Tina Dalakishvili, popular singer Nini Badurashvili and Tv personality Irakli Makatsaria and actor Bakhva Bregvadze. all of whom were styled up in H&M’s latest collections, including the actual Autumn campaign and upcoming Holiday campaign. Besides that, many other local stylists, bloggers, and members of the Tbilisi “cool crowd” were seen at the event, enjoying shopping in the modern & luxurious H&M store. 

First taking the stage was popular DJ Rembo who warmed up atmosphere for guests on arrival before a special surprise entered the stage. The interesting performance by the Shvansikh band created the ultimate, cool shopping experience. Especially, the momentous event of the evening was powerful performance of the band New One turning the shop floor into the dance floor. 

Tbilisi will get their first taste of H&M´s shopping experience on Saturday, November 18th, at noon at Galleria Tbilisi when H&M´s first store will open its door to the public.