‘Elit Electronics’ Success of 2017 & Plans for the Forthcoming Year

Elit Electronics saw a successful year in 2017, both in terms of sales and profitability, with 18% growth in retail sales over 2016.

Sales growth was seen in numerous areas: 30% increase in sales of mobile phones and 20% in small household appliances. Also, in terms of the profitability of the company, last year saw the highest rate recorded.

Elit Electronics opened two new stores in Akhaltsikhe and Ozurgeti in 2017, and opened a brand-new concept store ‘Elit Home’ where, for the first time in Georgia, customers can buy small household appliances.

Highly qualified sales-personnel can assist customers with any queries they may have, and will provide technical and functional details of the product. Elit Home’s first store opened in the Black Sea Mall in Batumi.

Elit Electronics offers customers unique concept shops that enable you to choose and buy products to create an ideal home or workplace. The company is the first multipurpose hardware store network in Georgia, which showcases the world's leading brands.

Another important event for Elit Electronics was the signing of a Memorandum of Cooperation in 2017 with the leading German brand Nobilia, which sells kitchen furniture. As a result of this MoC, the Nobilia brand will be exclusively sold in the Elit Electronics stores. These products will be unique, and customized to individual customer requirements.

Elit Electronics has been the leader on the Georgian market for many years, and controls nearly half the market with retail sales. The company commenced large-scale advertising campaigns during the course of 2017.

As for 2018, Elit Electonics has interesting and ambitious plans for retail sales growth and company development. The company plans to kick start new, innovative projects that will run through the end of the year, and plans to open two new stores in Khashuri and Gori.

The aim of the company is to promote the development of new technologies in the country, provide energy efficient and ecologically clean technics to the Georgian market, and most importantly, to make this technology available to every citizen. The Elit Electronics’ team is focused on permanent development, which is reflected in the company's annual growth.

"Our goal is to make it possible for our customers to use the equipment we sell, and at the same time, offer the most comfortable environment and favorable conditions for them," the company said.

Elit Electronics has operated in Georgia's retail market for 21 years, and is the largest trading network of technical products.

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