First Zara Home Store Opens in Tbilisi
The first Zara Home store in Georgia opened in Tbilisi last week.
Spread over more than 450 sqm, located on the first floor of Tbilisi Mall at 16km Aghmashenebeli Alley, the new Zara Home store represents all the collections of the home wear brand, including Zara Home Kids.
The newly opened Zara Home also features an innovative design, true to the current image of Zara Home around the world. The store inside presents an avant-garde and elegant concept in harmony with the simplicity and respect for nature upheld in the materials used within the store. The use of neutral colours, chestnut wood and marble floors are just some of the features of this Zara Home new store.
“By opening Zara Home at Tbilisi Mall, we are bringing the top home fashion and decoration brand into the city’s favorite shopping destination, making shopping at the new brand store an enjoyable experience for our dear customers. We are expecting a huge number of customers in the Tbilisi Mall store to take advantage of our many exclusive collections,” said Dr. Yassine Sibari, CEO of Zara and Inditex Group of Saudi Arabia, Central Asia and Caucasus Region, Alhokair Fashion Retail.
As with all Zara Home stores throughout the world, the new Tbilisi store will present two collections each year, inspiring the design team to present ideas each season that are always on trend. The store will then be refreshed with the delivery of new items twice a week.
Zara Home is the home wear brand of the Inditex Group. Its collections are based on the latest fashion trends and include: bedding, table and bath linens; furniture; tablewear; cutlery; and other decorative items for the home, as well as a loungewear and a bath & body line. Since its launch in 2003, Zara Home has expanded rapidly, and now operates on the five continents, on more than 70 markets and boasts over 500 stores. With a team of more than 5,000 professionals, the brand offers the latest fashion and décor trends for every season, with stores constantly refreshed with the delivery of new items weekly. Thanks to a diverse group of designers from around the globe developing unique products, Zara Home brings trends from the international runways into the home, helping customers to create a warm and fashionable environment.
Zara Home is owned by the Inditex Group, the first worldwide Fashion Retail Group. Inditex has nine brands: in addition to Zara Home, there are also Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Lefties and Uterqüe.
Zara Home was launched as a new business format from the Inditex Group in August 2003. By the end of its first year, the brand had 26 shops: 22 in Spain, two in Portugal, one in the United Kingdom and one in Greece. Today, Zara Home is present in 74 countries, in 2017 opening its first stores in Israel, Belarus, Czech Republic, Tunisia and Armenia.
The Tbilisi store of Zara Home is operated by Retail Group Georgia, a subsidiary of Alhokair Fashion Retail representing more than 35 Fashion brands in Georgia and operating up to 50 stores on the market since 2012.