Radisson Hotel Group Global Launch
Carlson Rezidor Hotel Group has announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum (IHIF) in Berlin.
The new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offers exceptional experiences to make Every Moment Matter for guests, owners and talent. Every Moment Matters will be the new signature service philosophy of the company and all its hotel brands.
Currently the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development. The launch of the group’s new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent.
“Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J. González, President & CEO, The Rezidor Hotel Group and Chairman of the Global Steering Committee, Radisson Hotel Group. “Our five-year operating plan includes initiatives that redefine our value proposition, optimize our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, Every Moment Matters. ‘Every moment Matters’ is about how we do business at the Radisson Hotel Group and who we are at the core - a place of purposeful encounters. For everyone. Everyday. Everywhere. Every time. Our rebranding is just the beginning.”
The newly rebranded Radisson Hotel Group announced Radisson Collection, a premium collection of exceptional hotels in landmark locations. Driven by consumer demand for individuality and more personalized experiences, Radisson Collection brings together the finest hotels in the Radisson Hotel Group portfolio. 14 hotels were confirmed to join the collection following the launch.
Radisson Collection will benefit from the power of the Radisson Hotel Group with a strategic market positioning and scale of a global brand. The collection will give hotel owners an opportunity to join an international network while maintaining the identity and authenticity of their hotels and resorts through a flexible framework for affiliation and endorsement.
In addition, the newly rebranded Radisson Hotel Group is introducing a refreshed loyalty program, Radisson Rewards, replacing Club Carlson. Radisson Rewards will align with the hotel group’s new corporate identity and will make it easier for members to associate their benefits with all brands and initiatives. The updated program comes with some exciting enhancements, including making status more accessible for members. All current members account numbers and point balances remain the same.
With more than 1,100 hotels in operation worldwide, members of the Radisson Rewards program enjoy member only rates, access to exclusive benefits including room upgrades, early check-in / late check-out, and points towards free nights across these Radisson Hotel Group hotels: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.