Choose Your Favorite Color – Adjara Advertisement Is on BBC

BBC World is broadcasting an advertisement about Georgia’s Black Sea City Batumi, the third largest city in the country and the capital of the autonomous Adjara region. 

Choose your favorite color – is the slogan of the advertisement, already seen by millions of people around the world. The video footage named Adjara Colors, was created by BBC.

The Chair of Tourism Department of Adjara, Sulkhan Glonti says that 2018 will be a very active year in terms of advertising and popularizing Adjara abroad.

“We have started active TV advertising on BBC, which, in parallel with promoting Adjara tourism potential, promotes the development of a positive image of our country and the region,” he stated.

According to the Chair of Tourism Department of Adjara, soon Euronews and Deutchevelle will also broadcast advertisements about Adjara.

“Moreover, TV advertisements, programs and news about Adjara will be broadcast by local TV stations of 16 target countries,” Glonti said.

“Our advertising activities also include online advertising, outdoor advertising, inviting journalists and travel agencies from target countries in Adjara so that they can better promote Ajara tourism opportunities with our potential tourists,” he added.

You can see the advertising video here.

By Thea Morrison