Tbilisi Fashion Week to Open on April 19

The 17th session of Tbilisi Fashion Week (TFW) will be held from April 19 to April 22, with Tbilisi Balneology Resort hosting the showrooms and other events of the 2018 Autumn-Winter Season collection. TFW is held within the framework of ‘Check in Georgia’ with the support of the Ministry of Culture and Sport of Georgia, Ministry of Economy and Sustainable Development, "Produce in Georgia" and the National Tourism Administration.

TFW is a dedicated symbol of Georgian culture and art. This will be seen no more clearly than on the opening day (April 19), with SOLO presenting the project ‘Medea Japaridze - Style Icon’ in the Tbilisi National Youth Palace Garden. Keto's costume from the well-loved film ‘Keto and Kote’ will be on display as will other elements from the Georgian classical film.

The 4-day program of the 2018 TFW boasts 20 events featuring both Georgian and international designers including Keti Chkhikvadze, Ani Datukishvili, Tsite by Tamara Tsiteladze, Lasha Jokhadze, ELENNY, MIA, SAYYA, MIRO and Mak Mari. Following the London and Milan Fashion Weeks, the international brand of men's clothing 1377 will also be on show.

As per tradition, TFW continues to discover new talents and popularize them. As a result of a special selection, up to 10 newcomers will be presented on April 20 at the Designers' Competition in front of both viewers and jury. The winners of various nominations will be awarded prizes from local and international partners.

Guests can enjoy a Martini and Sobranie after-party at the Museum Hotel.

Atelier Martha's presentation of the "Knight in the Panther's Skin" will be held in café Black Lion, the presentation of Flying Painters will be held at Fabrika, accessories by Ethere will be presented at the Tbilisi Balneological Resort Garden, Young Artists Authentic Art Lab exhibition "Elementary Particles will be yours to enjoy at Marjanishvili’s Strada restaurant and the exhibition ‘Georgian clothes’ is scheduled for the International Press at the Georgian Art Palace.

The project Talks by Marketer.ge will be held on March 21, with SOLO's Chavchavadze Lounge offering up to 100 marketers and followers the chance to listen to words of wisdom from Gizu Laura, Head of the Instituto Marangoni, and Elizabeth Tudor, Editor-in-Chief of the international web portal NOWFASHION.

With the support of the National Tourism Administration, Tbilisi Fashion Week will be covered by more than 20 international editions this season, including Vogue Italia, Vogue UK, Vogue Russia, Vogue Ukraine, Vogue Poland, Style Sight Worldwide, Buro 24/7, L'officiel Ukraine, Harper's Bazaar Kazakhstan - Ukraine and Russia, NOWFASHION, Glamour Italy and Netherlands, WWD, WhoWhatWear, Trendspace, Esquire Italy, Oyster magazine, StreeTrends, SNC magazine, Refinery 29, Frankie & Clo.

As for the commercial part of the week, a number of important buyers will be arriving in Tbilisi, giving Georgian designers a chance to pitch their wares to such greats as H Lorenzo (LA, USA), Alduca D'Aosta (Venice, Italy) , Tomorrow showroom (Milan, Paris, London, New York), Mytheresa.com (Germany), Espacemonochrome.com (Monaco), Bangkok Department Store, Saks Fifth Avenue (Kazakhstan), and Youconcept London (UK).

Two brands will be working in the fashion shop of Tbilisi Fashion Week. Arthouse will be taking care of hairstyles, while the Inglot specialists will make up the models.

Partners: Art House, Inglot, Gabunia and Partners, Sobranie, Maidan Group, Martini, Hotel Museum, SOLO, Weekend Max Mara, Black Lion, National Youth Palace, Garden Hall, Georgian Art Palace.

TFW f/w 2018 Official Agenda

By Katie Ruth Davies